Role: Assistant Manager – Digital Initiatives
Industry: Luxury Fashion
Led key digital transformation initiatives across Shopify, CRM, and e-commerce systems, resulting in stronger engagement and improved online performance.
Enhanced the Shopify storefront with custom sections, refined UX, and brand-aligned layouts, creating a seamless and visually compelling shopping experience.
Planned and executed multi-channel digital marketing strategies — SEO, PPC, social media, and campaign flows — driving higher brand reach and customer acquisition.
Delivered high-impact WhatsApp campaigns using targeted messaging, product updates, and automated flows that boosted customer engagement and repeat purchases.
Created digital lookbooks for seasonal collections, collaborating with design teams to elevate brand storytelling and support successful launches.
Managed cross-platform product listings on Shopify and eBay, ensuring consistency, accuracy, and smooth catalog updates.
Improved ROI through strategic budget planning and resource optimization, contributing to a 25% reduction in marketing costs while maintaining growth targets.
Maintained website health by monitoring performance, coordinating with developers, and implementing enhancements for stability and smoother user journeys.
Refined marketing and e-commerce strategies using data-driven insights, continuously improving KPIs and supporting business growth.
Work Delivered :
Role: E-commerce Analyst
Industry: Marketplace + D2C e-commerce
Proficient E-commerce Analyst, skilled in managing multiple platforms and leading the entire product cycle.
Expert in optimizing user experience, conducting A/B testing, and using data-driven insights for growth.
Experienced in developing and executing impactful email marketing campaigns and conducting market research.
Collaborates cross-functionally to enhance website design and boost conversion rates.
Maintains reporting dashboards for performance tracking and contributes to sales strategy meetings.
Consistently drives online sales through strategic planning and execution
Work Delivered :
Role: Digital Marketing Executive
Industry: Digital Agency
Monitoring and enhancing search results, on-site optimization, and providing insightful SEO analysis
Expert in optimizing website structure, conducting thorough keyword research, and creating impactful landing pages
Contributes to content development strategies aligned with SEO goals and performs market research on growth opportunities.
Specializes in off-site optimization, including link building and competitor analysis.
Improves local search results across diverse markets
Work Delivered :
Role: Process Associate
Industry: Genpact
Provided technical support for the GoDaddy process
Efficiently handled inbound and outbound calls
Managed technical issues related to website, hosting, domain, and domain auctions.
Developed better customer relations and converted leads into sales
web security, professional emails, servers, and SEO