Who I Am
Hi, I’m Aparajita Sharma, a passionate Digital Marketing Manager and E-commerce Specialist with 5+ years of experience helping brands grow online through strategic marketing, Shopify optimization, and AI-powered digital execution.
My work blends creativity, data, technology, and automation, enabling businesses to scale efficiently while delivering meaningful customer experiences.
I’ve worked across industries, including luxury fashion, D2C brands, e-commerce platforms, marketplace operations, and digital agencies, giving me a deep understanding of how consumers behave and how brands can stand out.
What I Do
I specialize in building and managing high-performing digital ecosystems — from websites to paid ads to automation systems.
My core areas of expertise include:
Shopify website development & store optimization
Digital marketing strategy & performance marketing
Google Ads & Meta Ads
WhatsApp and email automation
SEO, SEM & content optimization
Lookbook design & creative direction
AI-driven content creation & workflow automation
E-commerce product listings & catalog management
CRM workflows and analytics
If it relates to digital growth, I make it happen.
My Approach
Every project I work on is built on three principles:
1. Strategy First
I analyze brand positioning, audience segments, funnels, and data before creating any campaign.
2. Creative + Technology
I bring together creative storytelling with powerful tools, platforms, and automation systems.
3. Data-Driven Decisions
Every optimization — whether it’s a Shopify page, ad campaign, or email flow — is backed by insights and analytics.
This approach helps brands achieve consistent visibility, higher conversions, and long-term growth.
Industries I’ve Worked With
✔ Luxury Fashion (Aisha Rao)
✔ D2C Startups
✔ E-commerce Platforms
✔ Digital Agencies
✔ Lifestyle, Apparel & Home Decor
✔ Marketplace Brands
Tools & Technologies I Use
AI Tools
ChatGPT · Google Gemini · Jasper · Midjourney · Canva AI
GitHub Copilot · Notion AI · SurferSEO · Frase · Clearscope
Zapier · Make.com · HubSpot AI · Zoho AI
Digital Marketing Tools
Google Ads · Meta Ads · Google Analytics · Google Search Console
Shopify · WordPress · WhatsApp API Tools · Klaviyo · Mailchimp
E-commerce & Design Tools
Amazon Seller Central · eBay · Canva · CapCut · Photoshop (basic)
Hotjar · Clarity · Figma (basic)
My Story
I started my digital journey with a love for creativity — designing, writing, and experimenting with campaigns. Over the years, I transitioned into a more strategic role, handling end-to-end digital responsibilities, website setups, paid campaigns, automation flows, and e-commerce operations.
Today, I use a blend of experience + AI tools + modern digital strategies to help brands compete and grow in a fast-moving online world.
My Mission
To help brands build powerful digital identities, drive sustainable growth, and use technology effectively — without complexity.
Outside of Work
I’m a certified mountaineer, runner, traveler, food creator, and someone who loves exploring new creative ideas.
I believe creativity fuels strategy, and experiences fuel great marketing.